Competition Commission Raided Pernod's Office Over Retailer Collusion To Promote Whisky Brand

Indian antitrust investigators raided Pernod Ricard's office in December after finding the French liquor giant colluded with a state's retailers to promote its whisky brand and ignore a rival's, according to a government document seen by Reuters.

NEW DELHI:

In the biggest liquor sector crackdown in recent years, Pernod's office in southern Telangana state was raided in December by Competition Commission of India (CCI) officers. The case was triggered by a 2022 complaint by Indian rival Radico Khaitan, which accused Pernod of colluding with retailers not to stock a Radico whisky brand.