The paint industry, long an oligopolistic stronghold with high entry barriers, is undergoing a shift. The entry of new players has intensified competition, leaving established players scrambling to defend their turf.
To retain or expand market share, both incumbents and new entrants are ramping up capacities, expanding dealer networks, and are set to boost advertising spends. But this aggressive push is straining profitability, especially with disruptive pricing from entrants like Birla Opus threatening earnings growth. Companies face a tough choice: prioritize market share or protect margins.
And the tumbling rupee presents an additional challenge. The Indian currency recently breached ₹85 to a US dollar to hit an all-time low.
Diese Geschichte stammt aus der January 02, 2025-Ausgabe von Mint Ahmedabad.
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Diese Geschichte stammt aus der January 02, 2025-Ausgabe von Mint Ahmedabad.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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