In 2022, companies spent ₹98,251 crore, an increase of 17.4% on year, on advertising, as the economy emerged from the pandemic. Digital formats, which saw a big growth in 2022, are expected to slow down this year. Advertising spends on digital formats are likely to decline to 14.2% in 2023, from 25.7% last year. Regardless, they will remain a dominant force, accounting for 46% of the entire advertising market share, said the report by IPG Mediabrands India-owned Magna's Global Ad Forecast.
Diese Geschichte stammt aus der December 15, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der December 15, 2023-Ausgabe von Mint Mumbai.
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