The company is also working on a new scooter platform, and will expand its offering to segments beyond performance scooters, into the family, convenience, and value segments, where rivals such as TVS Motor Company and Ola Electric play.
Ahead of the festive season, two-wheeler makers are gearing up to launch new low-cost models, and advancing their product launch plans in response to revised FAME-II subsidies. Ather’s new 450S, positioned to compete in the 125cc performance scooter market, is its most affordable product, priced at ₹1.29 lakh ex-showroom, including the FAME-II subsidy.
Diese Geschichte stammt aus der August 12, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der August 12, 2023-Ausgabe von Mint Mumbai.
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