Bacardi steps up premium play in India with tequila, whiskey
Mint Mumbai|December 02, 2024
The company is set to accelerate India launches from its global portfolio, and is targeting high-growth segments
Suneera Tandon

Spirits company Bacardi India will accelerate new launches and invest in its premium brands in line with the broader trend in the spirits industry, with more companies chasing affluent tipplers.

The pace of launches from the company's global portfolio will go up in the coming year, with a focus on spirits such as tequila and whiskey, said a top company executive.

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