Even though big hits such as Bhool Bhulaiyaa 2 and Drishyam 2 have reported 15 million ticket sales, theatre owners lamented that they are only a fraction of the pre-covid blockbusters such as Bajrangi Bhaijaan and Dangal, which raked in a staggering 50 million each.
Footfalls for Hindi cinema fell to 189 million in 2022 from 341 million in 2019,316 million in 2018 and 301 million in 2017, according to media consulting firm Ormax.
A major chunk of the growth in box office collections is due to the rise in ticket prices, which is keeping several audience segments away from theatres. Further, discount initiatives like National Cinema Day have proven to be oneoffs and will not work when the film is known to start streaming on home devices within four weeks.
Diese Geschichte stammt aus der February 01, 2023-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 01, 2023-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
How to make Elon Musk's budget-slashing dreams come true
Any serious fiscal policies must go through Congress. That may end up being the key test of DOGE and Trump
BOREDOM: THE INVISIBLE CAUSE OF RISING ATTRITION
They deliver on the job, but many employees are just going through the motions with one eye on the exits
Viksit Bharat needs big plans and coordinated action
Let's transform manufacturing and agriculture, decarbonize the economy and unleash growth led by women
Indonesia will need to tread a fine line after T rump's return
Jez/farms relations with China mustn,t send out the wrong signals
What if Donald Trump keeps his promises on economic policy?
The 2024 US election is one of those rare instances where there is palpable fem that the winner will actually follow through
The Indian state is still to fully unshackle our economy
Economic success needs the state to function as an enlightened referee and be less statist
Let's tackle the harsh realities of mental health at the workplace
Ensure an inclusive work environment with policies of reasonable accommodation and support
Hypersonic weapons in the age of A!: Be careful
Indias hypersonic missile marks a leap and updates its nuclear deterrence. But dangers lurk in the global race for these speedy and sneaky weapons, wit/z AI -use posing new risks
How working abroad gives young Indians a wealth edge back home
Working overseas gives them the advantage to earn in stronger currencies and benefit from exchange rates
FALLING MARKETS ARE JUST WHAT YOU NEED: HERE'S WHY
For some of you, a market downturn may be an ideal time for a complete financial reset
