A 15% jump was seen in the second and third quarters of FY24, compared with the same period last year, and theatre owners say they are inching closer to pre-covid levels of in-cinema advertising. While southern markets were quicker to recover from the impact of pandemic, advertisers are now signing up long-term campaigns with theatre owners even in the north, with FMCG, consumer durables and financial services categories leading the surge.
Diese Geschichte stammt aus der January 17, 2024-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der January 17, 2024-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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