Multiple cable and direct-to-home (DTH) players have seen new subscribers, as well as the return of many inactive subscribers. They expect the numbers to increase further later this year with the ICC World Cup. “Every cricketing season brings onboard new subscribers and a return of subscribers who may have lapsed in the past. This IPL season was no exception; in fact, the comeback was a tad better versus what was seen in the previous seasons,” said Harit Nagpal, MD and CEO of Tata Play, the largest DTH operator in the country.
This is despite the fact that the current season of the IPL is being live-streamed for free on rival Viacom18’s video streaming platform JioCinema.
Overall, experts feel that the rivalry between Disney Star and Viacom18 has supercharged sports telecasts, with more viewers coming in to watch IPL across the mediums. JioCinema has claimed total video views of over 1,400 crore. On April 17, the platform reached a peak concurrency of 2.4 crore.
Overall, industry experts said the new pay-TV subscribers could be in the range of 2-3 million, while it is difficult to ascertain the number of inactive subscribers coming back as different companies count churn differently.
Diese Geschichte stammt aus der May 08, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der May 08, 2023-Ausgabe von Mint Mumbai.
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