Here, Jio offers unlimited data at 10mbps and unlimited voice calls without bundling any over-the-top platforms. Further, it offers other plans to upgrade speed and entertainment.
“We see this as another sign of price aggression focused on acquisition and TAM (total addressable market) expansion for its fiber business," said analysts at J.P. Morgan India.
As of 31 December, Jio’s subscribers in the wired broadband segment stood at 7.65 million, giving it a market share of 24%. Note that the launch of the new plan comes just ahead of the start of the Indian Premier League where RIL owns digital streaming rights of the sporting event.
“In our view, Jio is looking to replicate its mobile strategy of facilitating transition at very low cost," said analysts at BofA Securities in a report on 27 March. Recall that in the mobile market, customers initially used Jio as a secondary SIM and over a period, many shifted to Jio as their primary SIM.
Diese Geschichte stammt aus der March 30, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der March 30, 2023-Ausgabe von Mint Mumbai.
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