MakeMyTrip advt draws social media ire
Mint Mumbai|October 16, 2023
An attempt by online travel agent MakeMyTrip to cash in on the excitement around Saturday's India-Pakistan cricket match attracted criticism, with many users calling its print advertisement insensitive and in poor taste.
Varuni Khosla
MakeMyTrip advt draws social media ire

The ad for MakeMyTrip's homestays and villas business 'invited' travellers from Pakistan to use its services with discount codes if Pakistan lost by a certain number of runs on its ICC Men's Cricket World Cup clash with India in Ahmedabad.

What was perhaps intended as a joke prompted many users on social media platforms like LinkedIn and 'X' to call it insensitive and full of racial tonalities.

Diese Geschichte stammt aus der October 16, 2023-Ausgabe von Mint Mumbai.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der October 16, 2023-Ausgabe von Mint Mumbai.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS MINT MUMBAIAlle anzeigen
A counterintuitive view on education
Mint Mumbai

A counterintuitive view on education

A book about Shomie Das, principal of three posh schools, serves as a rich distillation of his thoughts on education

time-read
5 Minuten  |
November 16, 2024
The loss of sound in our noisy lives
Mint Mumbai

The loss of sound in our noisy lives

Sound memory fades faster than visual memory. In a world as rapidly changing as ours, a museum of endangered sounds makes sense

time-read
5 Minuten  |
November 16, 2024
A whole new League
Mint Mumbai

A whole new League

When Arcane first dropped on Netflix, it didn't just break the mold for animated television—it shattered it into shiny fragments, each as intricate as the show's hand-painted aesthetic.

time-read
3 Minuten  |
November 16, 2024
When pets get cancer
Mint Mumbai

When pets get cancer

Advances in veterinary sciences have enabled several treatments, but early detection can make all the difference

time-read
2 Minuten  |
November 16, 2024
Reduction of energy costs in the telecom sector
Mint Mumbai

Reduction of energy costs in the telecom sector

With telecom infrastructure companies looking for newer ways to cut back on energy costs, battery restoration technology provides telecom infrastructure firms with a viable, economical and green solution for uninterrupted power supply

time-read
5 Minuten  |
November 15, 2024
Skip cheese and sip wine in Switzerland
Mint Mumbai

Skip cheese and sip wine in Switzerland

Beyond chocolates and cheese, there's another Swiss gem to discover — vineyards that have been passed down through the generations

time-read
4 Minuten  |
November 15, 2024
Mint Mumbai

Bankers aren't always frank about bank regulation

The 'world's banker' Jamie Dimon, CEO of JPMorgan Chase, speaks his mind even if it means taking swipes at US regulators.

time-read
4 Minuten  |
November 15, 2024
Baku: A climate breakthrough looks depressingly bleak today
Mint Mumbai

Baku: A climate breakthrough looks depressingly bleak today

The success of fossil fuel-favouring politics threatens the planet

time-read
3 Minuten  |
November 15, 2024
Global solidarity levies can play a vital role in our climate efforts
Mint Mumbai

Global solidarity levies can play a vital role in our climate efforts

Solidarity taxes could support redistributive measures and optimize how we collectively tackle a great challenge of our times

time-read
3 Minuten  |
November 15, 2024
Speak for the Earth: It's the least we should do
Mint Mumbai

Speak for the Earth: It's the least we should do

This year's Booker prize winner turns our gaze to the planet from orbit and reminds us of the climate disaster that looms. Can odes sung to Earth move the world to act in its defence?

time-read
3 Minuten  |
November 15, 2024