The company has raised $10 million (about ₹82 crore) from institutional investors towards financing of the event and has put in the remaining amount organically, Pushkar Nath Srivastava, its chief operating officer and one of its founders, said in an interview.
The investment comprises a wide range of aspects, such as securing event rights, organizing it and marketing expenditures. A significant part of the funds—around ₹150 crore—is for organizing the event.
MotoGP—which features 22 riders from 11 teams, with bikes supplied by Honda, Yamaha, KTM, Ducati and Aprilia—is being telecast in India on Viacom18’s OTT platform JioCinema and its linear channel Sports18 as part of a three-year media rights deal. The Indian round—a three-day event—will be held in September at the Buddh International Circuit, Greater Noida.
The agreement was signed between FairSteet and sports management and marketing firm Dorna Sports SA for seven years. Dorna is the commercial rights holder for Grand Prix motorcycle racing globally.
Diese Geschichte stammt aus der July 31, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der July 31, 2023-Ausgabe von Mint Mumbai.
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