Streaming platform Netflix has finally decided to introduce curbs on password sharing in India, a move aimed at building scale as well as ringing in revenue growth, said media experts. However, this could result in significant decline in subscriber numbers, they added.
On Thursday, the company said it would start sending out emails to subscribers sharing the service with people outside the household in India. The initiative was introduced in several other markets in the past few months.To be sure, a full clampdown on the shared accounts has not been in place yet, but has only been notified.
A “Netflix Household" is a collection of devices connected to the internet at the main place where the service is watched, and can be set using a TV device. The clampdown will involve the need to enter verification codes for access to the service for up to seven days, or connecting to a Wi-Fi network in the primary location at least once every 31 days.
Diese Geschichte stammt aus der July 21, 2023-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der July 21, 2023-Ausgabe von Mint Mumbai.
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