Swarovski, the Austrian affordable luxury company known for its glass-based products like jewellery, watches and crystal decorations, is focusing on lab-grown or cultured diamond jewellery in India. Although the product line was introduced globally last year, it is now being sold and promoted in the Indian market, Nasr Sleiman, Swarovski's general manager for India, Southeast Asia, and the Middle East, told Mint.
"'Created diamonds' is now the fastest-growing business category in this region. We think it's because the pricing is very attractive from an end-consumer standpoint. Globally, prices of diamonds have fallen, so this business will grow a lot in coming days despite the fact that the category needs more awareness right now," he said.
Diese Geschichte stammt aus der December 23, 2024-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 23, 2024-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
India should try the Amul model for all agricultural commodities
The cooperative model behind Amul's success needs to be adopted across India's farm sector. It'll ease credit for farmers too
At long last, the UK is shooting for the moon on clean energy
An ambitious plan revives hope but it will be a race against time
Fuel efficiency norms could accelerate clean mobility
Tighter carbon emission standards should push automakers to sell greener vehicles overall
Rupee's managed float: Should RBI shift gear?
To Mint Street's credit, India resolved a macro trilemma in its own special way. Recalibrate it for a more market-priced rupee if the expected trade gains outweigh price-stability risks.
Escaping India within India is an exorbitant exercise
The wealthy in Gurgaon pay mind-boggling prices to keep real India out of their lives. But it doesn't happen
Can we use today's geopolitical chaos to uplift India's economy?
Successful economies have geopolitics to thank but India may be letting its opportunity slip away
WHAT THE MARKET TAUGHT INVESTORS IN 2024
In multiple pockets of the market this year, new trend chasers learnt some very old lessons
IOC probes bribery allegation of US cos
State-owned Indian Oil Corporation (IOC) has begun a probe into allegations of a US speciality chemicals firm bribing its officials 15 years ago to obtain contracts to supply catalysts, according to a company's regulatory filing.
India could be key SAF producer: lata
India has the potential to be a key producer of sustainable aviation fuel by utilizing its ethanol supplies and availability of lipid feedstocks like non-edible industrial oils, according to a senior official at the global airlines' grouping IATA (International Air Transport Association).
Akasa to add more planes this fiscal
Akasa Air is in continuous discussions with Boeing on aircraft deliveries and expects to add a few more planes to its fleet in the current fiscal ending March 2025, the airline's chief Vinay Dube has said.
