It got me contemplating why the colour is universally regarded as a symbol of health and goodness. Consider all the green-labelled items marketed as flag-bearers of well-being-green smoothies, matcha green tea, green goddess dressing, green juice, green salads, and more.
One reason likely stems from colour psychology, where we instinctively associate green with freshness, natural vitality, and vibrancy in the environment. This connection extends to our perception of food, translating green into notions of freshness, wholesomeness and minimal processing.
Beyond mere perception, the reality of many green vegetables and fruits aligns with this symbolism. Most of these are full of essential nutrients and vitamins, earning them the label of superfoods think kale, green tea, spirulina and avocado. The food industry strategically capitalises on the visual appeal of the colour green, leading consumers to believe that green products (or even packaging) are synonymous with freshness, healthiness, and nutrition. It's a fascinating interplay of psychology and reality that shapes our dietary choices and preferences.
Perception and reality of green being healthy are very well aligned when it comes to the kiwifruit. Dr William Li, Harvard-trained cancer specialist, whose TED talk Can We Eat To Beat Cancer has over 3.4 million views, believes that eating just one kiwifruit a day can reduce oxidative damage of DNA by 60%. This means lowering the chances of chronic inflammation, diabetes, cardiovascular disease, cancer, Alzheimer's and such other chronic diseases. Just this fact is enough to elevate kiwifruit to a super-fruit in my eyes.
Diese Geschichte stammt aus der February 03, 2024-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 03, 2024-Ausgabe von Mint Mumbai.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Premium the watchword for SBI as Q2 profits surge
Chairman says the bank will compete on quality of service, not on deposit rates
India eyes grants, loans for Global South at COP29
India plans to leverage its climate commitments to pitch for grants and concessional loans, instead of investments for the Global South, at the upcoming climate negotiations in Baku, two people aware of the matter said.
Tata Steel's Q2 show weighed down by slow Europe revival
The September quarter (Q2FY25) earnings of Tata Steel Ltd had its share of positives even as European operations remain a drag.
Spectre of fall in revenue nixes telecom levy cut
Indian telecom service providers' hopes to get relief from levies on adjusted gross revenue (AGR) might get dashed on the Union finance ministry's revenue concerns, according to two senior officials close to the discussions.
Zomato, Swiggy face CCI heat on antitrust violation
An investigation by India's antitrust body found food delivery giants Zomato and SoftBank-backed Swiggy breached competition laws, with their business practices favouring select restaurants listed on their platforms, documents show.
Trump enters just as the Fed is shifting its focus
With its second consecutive interest-rate cut this year, the Federal Reserve is attempting to boost the odds of a soft landing.
Regulator gets staff to enforce drug quality
The govt is planning to fill 250 new positions to strengthen enforcement
Govt unveils scheme for meditech industry
The government on Friday launched a scheme aimed at strengthening the medical devices industry with an initial outlay of ₹500 crore for three years 2024-2025 to 2026-27.
RATAN TATA MADE INDIA A BETTER, KINDER PLACE
Shri Ratan Tata's support for the Swachh Bharat Mission was close to my heart
Ministry cancels allocation of coal block to JSW Steel
The Union coal ministry has annulled the allocation of the Banai-Bhalumunda coal block in Chhattisgarh to Sajjan Jindal-led JSW Steel over the non-payment of a performance bank guarantee worth about ₹1,000 crore.