Hit franchises having released initially as either theatrical films or OTT platform shows are no longer restricted to the medium they first arrived on. While Prime Video has announced a theatrical film version of action-drama series Mirzapur, Rohit Shetty's cop universe and the Baahubali movie made their way to streaming after films saw box-office success in cinemas.
Industry experts say there is sure to be an audience overlap in such cases, as has been proven by the model that has frequently been adopted in Hollywood for franchises such as Star Wars and Avengers to extend the longevity of a brand.
Diese Geschichte stammt aus der November 14, 2024-Ausgabe von Mint Mumbai.
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Diese Geschichte stammt aus der November 14, 2024-Ausgabe von Mint Mumbai.
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