Admiral partners with Flipkart to launch appliances in India
The Business Guardian|June 26, 2024
As Admiral marks its 90th anniversary, celebrating ‘9 decades of Excellence’, the premier American brand is making a significant entry into the Indian market through a strategic partnership with Flipkart.
Admiral partners with Flipkart to launch appliances in India

Renowned for its expertise in appliances and electronics, Admiral is set to bring its extensive product range to Indian consumers, backed by the robust aftersales support of Flipkart’s service arm, Jeeves.

Vishal Saxena, Chief Executive Officer for MEA & South Asia region, expressed enthusiasm about this new venture. “Admiral is proud and delighted about its collaboration with the wholesale arm of Flipkart. India, being one of the fastest-growing economies in the world, presents a tremendous opportunity for us. Admiral is focused on capturing market share aggressively across various product categories,” he stated. Saxena further elaborated that the initial phase will introduce a diverse range of products, including LED TVs, air conditioners, refrigerators, and washing machines, tailored for the discerning Indian consumers.

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