'Ayushman Bhav' prog aims for 100% health scheme coverage

The Union health ministry is planning to launch ‘Ayushman Bhav’ programme to ensure optimum delivery of all state-run health schemes to every intended beneficiary, including those in the last mile.

Ayushman Apke Dwar 3.0, Ayushman Sabha, Ayushman Mela and Ayushman Gram are some of the activities planned under the programme, official sources told the media.

“The aim of the campaign is to ensure comprehensive and saturation coverage of all health schemes so that every eligible beneficiary is able to avail their benefits,” an official source said.

Ayushman Apke Dwar 1 and 2 drives have been conducted successfully. Under the Ayushman Apke Dwar 3.0, an intensive drive will begin from August 1 to ensure full saturation, the sources said.

Ayushman Sabha will be a village-level campaign led by the village health, sanitation and nutrition committee to ensure the benefits of all the health schemes of the central and state governments reach the intended beneficiaries, they said.