His tea brand, Yewale Amruttulya, has captivated Pune with its affordable, quality tea, offered in 550 outlets with an annual turnover of Rs 50 crore. Inspired by Prime Minister Narendra Modi's political strategies, Yewale positioned his tea as both accessible and aspirational.
In urban India, where handcrafted and specialty coffees dominate, Yewale Amruttulya fills a gap for hygienic, budget-friendly tea. Outlets are simple yet spotless, serving tea in white ceramic cups for Rs 10, with nothing on the menu over Rs 20. Navnath, along with his siblings-Ganesh, Mangesh, Nilesh, and Tejas-runs the business with a focus on maintaining affordable prices for all customers.
Diese Geschichte stammt aus der August 03, 2024-Ausgabe von The Business Guardian.
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Diese Geschichte stammt aus der August 03, 2024-Ausgabe von The Business Guardian.
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