Manish Malhotra to redesign Air India uniforms

Air India's red-blue saree, white shirt, and black trouser uniform will soon be a thing of the past. Air India, which is owned by the Tata Group, is redesigning its uniforms, which will now feature designs by ace fashion designer Manish Malhotra. As part of Air India's revival and modernisation strategy, the new uniforms are planned to be adopted for frontline employees by the end of this year, presumably to coincide with the arrival of the airline's first wide-body A350 aircraft. Here's what we know about it.

Tata Group-owned Air India has partnered with fashion designer Manish Malhotra to design new uniforms for the airline's more than 10,000 flight crew, ground staff and security personnel. "This is a further step in the manifestation of Air India's new global brand identity as part of its ongoing modernisation-programme. Air India expects to commence rolling out the new look for its uniformed employees by the end of 2023," the airline said in a release on Thursday. Malhotra and his team have begun meeting Air India's frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs.