The survey uncovers widespread utilization of “dark patterns” by airlines and online travel portals, which coerce customers into paying additional fees for seat selection during flight bookings.
A significant portion of respondents (44%) reported airlines charging extra fees for every seat on the plane. This forces travellers to pay for preferred seats, even when booking well in advance.
There has been a marginal improvement in the last 12 months in the ability of consumers to get a free seat when booking their flight as it has dipped from 51% of respondents who had to pay extra fee for allotment in 2023. However, the percentage of those who had to pay extra in 2022 was 35%, lower than in 2024.
Only 54% of respondents said they received a few free seat options during booking. This leaves many scrambling for free seats or forced to pay extra.
Diese Geschichte stammt aus der March 30, 2024-Ausgabe von The Business Guardian.
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Diese Geschichte stammt aus der March 30, 2024-Ausgabe von The Business Guardian.
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