This clash highlights the increasing importance of brand identity and trademark protection in today's competitive marketplace.
The recent legal battle between IndiGo Airlines and Mahindra Electric Automobiles, centered on the use of the "6E" identifier, has brought to the forefront the complex issue of trademark infringement and brand protection in India. IndiGo, India's largest airline, has long been associated with the "6E" code, which has become an integral part of its brand identity. However, Mahindra Electric's recent launch of its electric SUV, the "BE 6e," has led to a clash between the two industry giants. IndiGo argues that Mahindra's use of "6E" infringes on its trademark rights and could potentially mislead consumers. The airline contends that the similarity between the two identifiers could lead customers to associate Mahindra's electric vehicles with IndiGo, diluting the airline's brand equity.
Diese Geschichte stammt aus der December 07, 2024-Ausgabe von The Business Guardian.
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Diese Geschichte stammt aus der December 07, 2024-Ausgabe von The Business Guardian.
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The counsel, Advocates Jasprit Singh Chilotra and Neerja Chaubey appeared for the Appellants.
