Communication is key
The Citizen|July 18, 2024
GCIS: GOVT’S VOICE IS UNDERFUNDED AND RESKILLING IS NEEDED
KHUSELA DIKO
Communication is key

Our once diverse media space is now an echo chamber for the elites.

Parliament's passing of the budget of the Government Communication and Information System (GCIS) is a welcome step towards ensuring that communication is front and centre of the seventh administration.

The government of national unity (GNU) will rely on the GCIS to communicate its strategic objectives, spending priorities and implementation of the programme of action.

It is critical that this communication is aligned to avoid victories being claimed or setbacks being disavowed by individual political parties instead of as a united government.

The parliamentary portfolio committee on communications and digital technologies welcomes efforts to bolster government communication to bridge the gap between it and the public, ensuring that citizens are well-informed about policies, initiatives and progress.

Ours is an ideological struggle that the ANC calls the battle of ideas. Our once diverse and pluralistic media space has become an echo chamber for the voices and opinions of the elites.

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