![Dis-Chem takes fight to Clicks](https://cdn.magzter.com/1605701739/1718834330/articles/NzouFI-VT1718842850486/DISCHEM-TAKES-FIGHT-TO-CLICKS.jpg)
Dis-Chem's plan to increase its store footprint by 45% over the next three years is certainly aggressive. The strategy is premised on it "catching up" to the amount of space its largest competitor, Clicks, has in each region.
In Gauteng, the two are head-to-head practically equal. In provinces like the Eastern Cape and Western Cape, Clicks has double or triple the amount of space.
Historically, Dis-Chem stores have been far larger than a typical Clicks, but the 39 stores it recently converted to Dis-Chem from Medicare (which it acquired in 2020) are smaller than the big box stores it trades from in large malls.
This isn't a brand new strategy- it has traded from both formats for years. However, finding caverns of empty space in regions where it is not represented (or underrepresented) is difficult. Every so often, a very desirable spot becomes available in a top mall (think the vacancy created by Stuttafords at Sandton City), but these are the exceptions.
Its plan to 2026 sees it adding 21 000m² of space in the Western Cape and 15 000m² in KwaZulu-Natal. That's more than two dozen new Dis-Chems in the Cape and close to 20 in KZN.
Diese Geschichte stammt aus der June 20, 2024-Ausgabe von The Citizen.
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Diese Geschichte stammt aus der June 20, 2024-Ausgabe von The Citizen.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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