Pharrell Williams kicks off Paris Fashion Week for Louis Vuitton
The Citizen|June 20, 2024
The Paris Fashion Week kicked off on Tuesday with hip-hop mogul Pharrell Williams playing on the language of one-world unity as he staged his latest branding event for Louis Vuitton at the United Nations Educational, Scientific and Cultural Organisation (Unesco) headquarters.
Pharrell Williams kicks off Paris Fashion Week for Louis Vuitton

The show celebrated "global dandies", with lots of diplomat-style double-breasted suits, pilot-inspired bombers and lots of takes on the label's iconic luggage for the ultra-rich leisure traveller.

The choice of models was colour-coded to match skin tones with outfits - "a palette rendered in the nuances of skin tones of all the humans of the planet", as the show notes put it.

There were silk-style pyjama suits and glittery new takes on the pixelated Damier check pattern that has been popular through Williams' tenure.

The singer took over a year ago as creative director of the world's most profitable luxury label in a sign of the lucrative crossover between fashion, music and celebrity.

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