Our goal was to create a makeup brand that truly encapsulates the spirit of our generation, reflecting the seamless blend of languages, cultures, and styles that define us. Defi proudly celebrates the fusion of these diverse worlds.
Q. How would you like describe your journey for Defi beauty?
A..The journey of Defi Beauty has been a remarkable adventure marked by vision, dedication, and an unwavering commitment to our core mission. Our story began with a clear goal: to bridge a significant gap in the beauty industry for modern Indian women, particularly those in their late 20s and early 30s, who often found themselves overlooked by mainstream brands.
From the outset, our approach was hands-on and deeply personal. We immersed ourselves in every facet of the business, from modelling for our initial photoshoots to personally packing the first few orders. This hands-on involvement allowed us to ensure that every product not only met our high standards but also resonated with our audience on a deeper level.
Diese Geschichte stammt aus der September 20, 2024-Ausgabe von The Daily Guardian.
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Diese Geschichte stammt aus der September 20, 2024-Ausgabe von The Daily Guardian.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
FARMERS' MOVEMENTS
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Results (all recurve finals)
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Sachin, Kapil Dev on caller list leaves recently retired Ravichandran Ashwin amazed
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Delhi to host 2025 Para Athletics World Championships
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Son Heung-min scores rare direct goal win against Manchester United
Having gone ahead through Dominic Solanke's goal from close range in the 15th, Tottenham took control after the break. Dejan Kulusevski doubled the lead a minute after the restart and Solanke fired in his second in the 54th.
World Tennis League: India's Nagal shines in doubles as TSL Hawks beat HonorFX Eagles
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The power of kindness
Kindness is the cornerstone of human existence.
Embracing simplicity
We need to practise introspection to become clear about our purpose in life. We need to pay attention because we are being pulled all the time by distractions out there.
