AD-VENTURES OF 2024

Amidst the chaos of AI, deepfakes, call-outs, mergers and rebrands, 2024 was the year that said, "Expect the unexpected." Let's take a look at some moments when brands made headlines

- Tsunami Costabir

How do you summarise a whole year of highs and lows, serendipity, mundanity and everything else in between? Maybe what caught your eye this year has nothing to do with what is presented in this article. The nature of media changed such that each person has a feed unique to them. Now, you can choose to follow only the people you care about. Maybe you have ad-blockers active on every platform. It is also possible that the brands you buy from aren't big on mainstream marketing but communicate with you in a very tailor-made way. That way, they don't go too wrong or make headlines.

Regardless, in the spirit of nostalgia, let's take a look at things brands did that compelled people to talk.