Greenman's 'Tree Ganesha' promotes urban forests

In a unique initiative to raise environmental awareness, Viral Desai, popularly known as the Greenman of Surat, has launched his annual 'Tree Ganesha' campaign during the Ganeshotsava festival.

- Melvyn Thomas

A renowned environmentalist, Desai has consistently leveraged the festival as a platform to engage the youth in crucial environmental issues, and this year is no different.

The 'Tree Ganesha' campaign, now in its seventh year, runs for ten days during the Ganesh festival, attracting participation from more than 5,000 students across various schools and colleges in Surat.

These young participants are not only encouraged to celebrate Ganeshotsava with traditional fervor but also to embrace their roles as "Environmental Warriors" by actively contributing to nature conservation efforts.