I STRIVE TO CREATE PIECES THAT HONOUR OUR HERITAGE

When many designers create fusion masterpieces by infusing the best of both worlds, Surbhi Shah sticks to her traditional roots

- Surbhi Shah

FL: How would you describe label Surbhi Shah's journey throughout these years?

SS: My label's journey began in those early years when I learned the royal aesthetic from my mother, who masterfully draped her sarees with grace and grandeur. Her elegance and style sparked a passion in my heart, planting the seed for what would eventually become my label. After my marriage, with my husband Varun Shah's support, I poured more of myself into the brand, which marked significant growth. By expanding my creative horizons, I began establishing the label's identity. My designs started to reflect the royal elegance I had admired in my mother and the new experiences and inspirations I encountered. What began as a personal passion evolved into a celebrated brand, embodying artistry and heritage that I am incredibly proud to have built.

FL: Can you tell us more about the influence that reflects in your designs?