Only 53 responses to BMC's draft hoarding policy
The Free Press Journal|August 27, 2024
MSRDC has opposed the BMC's proposal that all agencies share 50% revenue from ads with it
Shefali Parab-Pandit
Only 53 responses to BMC's draft hoarding policy

The BMC has received 53 suggestions and objections from citizens, activists, and government agencies on the draft policy for outdoor advertisement displays in Mumbai. A common recommendation is to ban video advertisements and ads on moving vehicles due to concerns about driver distraction.

In their objection, MSRDC has opposed the BMC's proposal that all agencies should share 50% of their revenue from outdoor advertising with the civic body. The Railways formally objected to the BMC's draft, referencing a 2017 Bombay High Court judgment. In light of these developments, the BMC has extended the deadline for public feedback to September 9.

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