Santa Has A New Elf
The Free Press Journal|December 23, 2024
An early adopter of tech, the Rediffusion AI Design (RAID) Studio has developed a campaign for Tata Power that uses AI entirely. Pramod Sharma talks about aligning with tech's natural progression and leading the way forward.
Santa Has A New Elf

Rediffusion AI Design (RAID) Studio has developed a video for Tata Power, entirely through AI. The project combines creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling.

The one-minute-long commercial builds on the Duniya Apne Hawale corporate campaign of Tata Power where the globe— Mother Earth—is subjected to a lot of abuse until it is rescued by young children. The Christmas film is an extension of the same thought—the younger generation protecting the planet in partnership with Santa Claus.

Diese Geschichte stammt aus der December 23, 2024-Ausgabe von The Free Press Journal.

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