Will 2025 be 'The End' of Bollywood?
The Free Press Journal|January 01, 2025
Now that I have your attention with that alarmist headline, let's dive into the matter of whether this prophecy will come true.
Kabir Singh Bhandari
Will 2025 be 'The End' of Bollywood?

First things first -- absolutely not. The onslaught of a never-ending cycle of social media and some very mindless reels may have made this a 'trending' topic, but then again, what could also be trending is an irritating song that a bunch of digital marketing agencies have pushed in our faces and smothered our Instagram feeds with till it feels like it's gone 'viral'.

My point here is simple -- if we, as a nation could have survived Govinda and Karishma Kapoor gyrating against each other and any other inanimate object in their vicinity in the song 'Sarkai Lo Khatiya Jada Lage' from Raja Babu (1994), then Bollywood has nothing to worry about.

In case pop culture references are not your strong point, the singer, Kumar Sanu, was the same one who has given us some of our most loved hymns -- Raja Ko Rani Se, Pardesi Pardesi, Jiye Toh Jiye Kaise and countless others. The only difference in the current scenario is that there is too much scrutiny.

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