Al helps John Lewis bring back never knowingly undersold’ tag
The Guardian|September 06, 2024
John Lewis is reviving its "never knowingly undersold" price promise, which it ditched two and a half years ago, as part of a marketing blitz as it heads into the all-important Christmas selling season.
Sarah Butler
Al helps John Lewis bring back never knowingly undersold’ tag

The retailer said it would use artificial intelligence tools to match prices in-store and online for 25 competitors including Marks & Spencer, Boots, Currys, House of Fraser and, on technology only, Amazon from Monday.

Under the new scheme, if customers can show within seven days they have found an item at a cheaper price at one of the 25 brands, then they will be refunded the difference.

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