Fashion forward So how does the cult £360 Acne football shirt feel on the pitch?

It may be nearly the end of the Premier League season but fashion has other plans: this month the Swedish luxury fashion label Acne Studios launched a £360 mock replica football shirt. Even though it makes Nike's £124 England tops seem like a bargain, it is close to sold out.

- Will Dean

Acne calls it an "appliqued logo-print striped mesh T-shirt", but to all intents and purposes it is a football shirt. The name of the label is where a sponsor would be, there's a little white and navy striped crest that's not dissimilar to that of the serial Swedish champions Malmö and it comes in a pastel hue, which is apt given that Acne's creative director, Jonny Johansson, has been credited as the designer who popularised "millennial pink".

This is the latest attempt by a catwalk brand to ape the polyester stylings of 1980s or 90s football. Others have come from Balenciaga's Soccer Series in January (a 90s-looking baggy top, £1,050) and a similarly priced 2022 collaboration between Gucci and the streetwear brand Palace.

"Designers like Martine Rose have been doing it for years but it's really caught on with some of the big luxury brands," says Daniel-Yaw Miller, an expert at the industry site the Business of Fashion. "[Sport] helps them be relatable and show they're aware of things outside of the fashion industry."