"One Trump adviser referred to Saul Alinsky's Rules for Radicals.
Rule number five: ridicule is man's most potent weapon," she writes.
Alinsky, a community organiser in Chicago who died in 1972, is still influential on the left and demonised on the right, but that did not stop his fifth rule, which also says "it infuriates the opposition, who then react to your advantage", being put into concerted action by the Trump campaign during the primaries.
DeSantis was ridiculed for his lack of height, his heightened sanctimoniousness, and most effectively of all simple weirdness: a discomfiting public manner the Trump camp indelibly linked to an alleged incident on a donor's jet in which, lacking a spoon, the governor chose to use his fingers to eat a cup of chocolate pudding.
DeSantis disintegrated. Trump swept to the nomination.
Diese Geschichte stammt aus der September 09, 2024-Ausgabe von The Guardian.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 09, 2024-Ausgabe von The Guardian.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"They can't get away scot-free' EFL wants to charge Leicester with PSR breach if relegated
The English Football League wants to charge Leicester over the alleged breach of profitability and sustainability rules (PSR) the Premier League was blocked from pursuing this month, if the club are relegated.
Rodgers’ star on rise again as rampant Celtic extend perfect start
This proved a modern day Celtic Park rarity.
City off-colour as Gündogan's late misses hand dogged Inter a point
Manchester City know only too well how tough a nut Inter are to crack.
Significant ankle damage rules Ødegaard out 'for a while'
Mikel Arteta has confirmed that Martin Ødegaard has damaged ankle ligaments and will be sidelined \"for a while\" after the Arsenal captain was injured on international duty.
Salvatore Schillaci, 1964-2024 Italy mourns its goalscoring hero from 1990 World Cup
Tributes have been paid to Salvatore Schillaci after the former Italy forward died at the age of 59.
Captain Brook hands rebooted England licence to entertain
In one sense the five-match ODI series between England and Australia that starts in Nottingham today is slightly lacking in wider context.
'Any free time, I'll go fishing.My missus thinks I'm a bit weird'
Ollie Sleightholme, who is geared up for title defence, explains how angling relieves the pressures Northampton's
Itoje rejects Jones’ claims he is not suited to captaincy
Maro Itoje has rejected claims by the former England head coach Eddie Jones that he is \"very inward-looking\" and not suited to Test captaincy, after being unveiled as Saracens' skipper.
Floods and tears Worcestershire dig deep to shine despite adversity and tragedy
Somerset could still win their first County Championship title, while Surrey remain on for the three-peat.
Remote working Like it or loathe it, WFH looks like it is here to stay
Four years ago when the world of work was upended by the Covid pandemic, confident were made predictions that a permanent shift in remote working would follow the removal of lockdown restrictions.