Taylor Swift effect sends orders for mystery book up the charts
The Guardian|May 11, 2023
The formula to a bestselling book is a mystery publishers have wrestled with for centuries. Now they may finally have their answer: encourage Taylor Swift fans to believe she may have written it.
Sian Cain
Taylor Swift effect sends orders for mystery book up the charts

An untitled book, known only as "4C Untitled Flatiron Nonfiction Summer 2023" by a yet-to-be-announced author has shot up sales charts in the US, after Swift fans pieced together clues and came to the conclusion that it could be a memoir by the 33-year-old singer, who is known for peppering her songs with "Easter eggs" that reward devout fans.

The mystery book from Flatiron, an imprint of Macmillan, is on preorder at $45 (£35) and has been in the top 10 of the Amazon book sales chart, rising as high as No 2. It is No 1 on Barnes & Noble's pre-orders chart.

The pre-order rush began when a document purported to be from Flatiron began circulating on social media, which said that the title and author would be revealed on 13 June. The book is also said to contain 544 pages while that would make for a hefty memoir, Swift's fans have noted that 5 + 4 + 4 = 13. Thirteen is -common knowledge among Swifties - the singer's lucky number.

Diese Geschichte stammt aus der May 11, 2023-Ausgabe von The Guardian.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der May 11, 2023-Ausgabe von The Guardian.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS THE GUARDIANAlle anzeigen
Beaumont may step in at RFU if Ilube quits over pay fiasco
The Guardian

Beaumont may step in at RFU if Ilube quits over pay fiasco

Sir Bill Beaumont could be parachuted into the Rugby Football Union as interim chair in the event Tom Ilube falls on his sword amid the botched handling of the executive pay scandal engulfing the game.

time-read
1 min  |
December 20, 2024
'An exciting new era' Everton owners promise return to glory days after £500m deal
The Guardian

'An exciting new era' Everton owners promise return to glory days after £500m deal

The Friedkin Group vowed to restore Everton to their \"rightful place in the Premier League table\" after completing a takeover that brought the turbulent era of Farhad Moshiri to an end.

time-read
3 Minuten  |
December 20, 2024
Friedkin Group brings hope of much-needed stability and ambition
The Guardian

Friedkin Group brings hope of much-needed stability and ambition

The Friedkin Group's takeover of Everton represents a momentous day for those exhausted and resigned to calamity by the tenure of Farhad Moshiri.

time-read
3 Minuten  |
December 20, 2024
The Guardian

A humble Hamilton hero who was born to score

Ex-coaches in New Zealand on Chris Wood's rise from selfless schoolboy to poster boy at Nottingham Forest

time-read
5 Minuten  |
December 20, 2024
Solanke puts Spurs through despite Forster's blunders
The Guardian

Solanke puts Spurs through despite Forster's blunders

Like a song that changes time signature for the hell of it, like a friend that inexplicably blanks you, like a match report that noodles away for ages instead of just telling you what happened, Tottenham Hotspur remain medically incapable of doing things the simple way.

time-read
3 Minuten  |
December 20, 2024
“The World Cup loss fuelled a fire in me to become the best’
The Guardian

“The World Cup loss fuelled a fire in me to become the best’

Ellie Kildunne's infectious enthusiasm for the women's game has her dreaming of a Twickenham final in 2025

time-read
4 Minuten  |
December 20, 2024
'Usyk is fighting for his country': Dubois tips Fury to lose rematch
The Guardian

'Usyk is fighting for his country': Dubois tips Fury to lose rematch

Daniel Dubois, the IBF world heavyweight champion, believes that Oleksandr Usyk will again defeat Tyson Fury in Riyadh tomorrow night.

time-read
3 Minuten  |
December 20, 2024
The Guardian

Coe pledges radical reform in bid for IOC presidency

Sebastian Coe has promised to radically transform the International Olympic Committee if he is elected its next president in March - and says his track record of delivering at the London 2012 Games and at World Athletics shows he is the right choice for the leading job in sport.

time-read
1 min  |
December 20, 2024
Football's new fetish Forget Nicolas Jover and stylish set-piece coaches, bring on the directors of vibes
The Guardian

Football's new fetish Forget Nicolas Jover and stylish set-piece coaches, bring on the directors of vibes

It's 25 October 2012. Those of you who follow the Austrian regional leagues won't need reminding.

time-read
4 Minuten  |
December 20, 2024
Rush to start work caused enormous cost overruns, says new boss of HS2
The Guardian

Rush to start work caused enormous cost overruns, says new boss of HS2

Enormous budget overruns on the HS2 high-speed railway have been blamed by its new chief executive on a \"rush to start\", as the Department for Transport admitted it did not know what the line would cost.

time-read
2 Minuten  |
December 20, 2024