The Guardian bans gambling ads online and in newspapers
The Guardian|June 16, 2023
The Guardian has announced a global ban on gambling advertising, arguing it is unethical to take money from services that can lead to “addiction and financial ruin”
Jim Waterson
The Guardian bans gambling ads online and in newspapers

Anna Bateson, the chief executive of Guardian Media Group, said that advertising – particularly online – could trap gamblers in an “addictive cycle” that caused financial distress, mental health issues and wider social problems.

She said: “Guardian journalists have reported on the devastating impact of the gambling industry in the UK and Australia, helping to shift the dial and ensure the issue remains high on the public agenda. Studies highlight a clear correlation between exposure to gambling advertising and increased intentions to engage in regular gambling.”

Bateson said a concern was how bookmakers used targeted online adverts to lure back individual gamblers. “Ultimately, we believe that our primary obligation is to do the right thing for our readers, which is why we’ve decided that there are other ways to generate revenue, ” she said.

The ban covers all forms of gambling advertising, including promotions for sports betting, online casinos and scratchcards. It will apply worldwide to all of the company’s online and print outlets, including the Guardian, Observer and Guardian Weekly.

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