Tomato girl summer - La dolce vita remade for the TikTok era in fashion's latest jaunt to the Mediterranean
The Guardian|August 05, 2023
Do you enjoy shopping at local markets on holiday? Do you own a raffia basket bag, or a pair of espadrilles?
Jess Cartner-Morley
Tomato girl summer - La dolce vita remade for the TikTok era in fashion's latest jaunt to the Mediterranean

Have you downloaded the Duolingo app to learn French, Spanish or Italian? If you answered yes to most of the above - congratulations. You are on trend this summer.

After hot girl summer (2019: taking selfies while wearing swimwear), cinnamon girl fall (2020: drinking pumpkin spice lattes in fluffy jumpers) and short king spring (2022: being a man who isn't tall) comes tomato girl summer to claim the zeitgeist.

It began on TikTok, where a tomato girl summer video collage by @girl.things57-leather sandals on tiled floors, soulful portraits of sundress-wearing market shoppers, dripping pizza slices - has racked up 157,000 views. More a vibe than a trend, it has nevertheless been borne out by consumer habits fashion recycling site Depop has seen a 644% and 289% increase in searches for linen trousers and woven bags respectively this month, while Marks & Spencer has just launched a line of basket bags and espadrilles "inspired by" the tomato girl aesthetic.

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