"British Airways, you clearly don't care about the ordinary travellers." So says CRA Scott, one of dozens of people who responded on social media to my article about the impending changes to the BA frequent flyer programme. A large majority of comments are scathing about the carrier’s move.
“Another screwed-up idea from our ex-favourite airline,” writes HK of Guildford. “Already losing former loyal frequent flyers who choose to go elsewhere.”
Neil Orpen notes the changes come into effect on 1 April, and wonders: “Has anyone checked whether this was just an April fool released early? I find no other sensible explanation.” And Nic says BA has “lost the plot with this announcement”. adding: “A guaranteed way to lose loyalty from your customers!”
A brief refresher: British Airways launched its Executive Club in 1982. Since then it has been through many iterations. Currently, there are five tiers: Blue, Bronze, Silver, Gold and Gold Guest List.
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