EARLIER this year, a Jefferies Note research had revealed that the Indian Premier League (IPL), one of the flagship properties of the Board of Control for Cricket in India (BCCI), was now duking it out with the big boys in terms of values. Purely on a permatch basis, Jefferies had estimated that each and every IPL game was worth north $15.5mn; putting it in second place behind the National Football League (NFL) in the US but well clear of the likes of the Premier League in the UK and the likes of the National Basketball Association (NBA) and Major League Baseball (MLB).
It kind of confirmed the rapid overall media rights deal the IPL had enjoyed since 2008, the inaugural edition of the league. To give a sense of perspective, for the first 10 years, the league’s media rights had, on average, sold for just over ? 8000 cr for a 10-year cycle. The latest media rights deal was worth ₹48,390 cr for five years. A manifold growth.
However, that’s just one part of the story. While the league has enjoyed outstanding growth from a media rights point of view, an under-rated success story because the league began at the height of the global financial crisis in 2008 and continued to grow even during a pandemic, the same cannot be held for player salaries.
Diese Geschichte stammt aus der September 13, 2024-Ausgabe von The Morning Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 13, 2024-Ausgabe von The Morning Standard.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Trump's Attacker Had Planned To Recruit Afghans To Fight For Ukraine
Wesley Routh has criminal record, posted on politics, donated to Democratic party
Worst Typhoon In 75 Years Brings Shanghai To A Halt
BEBINCA, the strongest typhoon to have hit China's Shanghai city in 75 years, on Monday left a trail of destruction, bringing the megacity with a 25 million population to a grinding halt.
Shah Reaffirms Govt's Fight Against Terrorism
HOME Minister Amit Shah, while addressing poll rallies in Jammu on Monday, said the Assembly polls in J&K is a fight between those who abrogated Article 370 (BJP) and those who are claiming to bring it back (NC, PDP and Congress) and asserted that the Modi government will bury the terrorism so deep that it cannot rise again.
Returning Rishabh Under Spotlight
After missing out on Test cricket for almost two years, wicketkeeper-batter likely to make a return in the first Test vs Bangladesh
Nobel Laureate Slams UN For Silence, Inaction
JAILED Nobel Peace Prize winner Narges Mohammadi on Monday urged the international community to act to end the "oppression" of women in Iran, two years after the start of a women-led protest movement.
7 members enter race to become next IOC prez
THE International Olympic Committee published a list Monday of seven would-be candidates who are set to run for election in March to succeed outgoing president Thomas Bach for the next eight years.
City hearing a chance to clear name or taint their dominance
THE biggest challenge to Manchester City's Premier League dominance was due to start on Monday at a hearing into a slew alleged financial breaches.
ACT hockey: Harmanpreet's twin goals sink Korea; take India to final
SKIPPER Harmanpreet Singh's sublime form resulted in twin strikes as defending champions India entered the final of the Asian Champions Trophy with a clinical 4-1 win against South Korea in the semi-final here on Monday.
From tennis ball to pace sensation: Rana's journey
HE had not held a cricket ball in his hand until he turned 17 but only four years later Nahid Rana started hurrying world-class batters with his raw pace.
UNRAVELLING CHRONIC MIGRAINE IN TEENAGERS
DOES your teenage son or daughter often complain of persistent, throbbing headaches? Parents might easily attribute these headaches to stress, exhaustion, or lack of sleep.
