SIM-lessly trotting the globe

It's 2025, and travellers want to be constantly connected to the world. But pricey data plans and the hassle of changing SIMs can be quite the bummers. Pout not — Zetexa Global hits these two birds with one ZetSIM

- NITIKA KRISHNA

OU'VE saved up a couple of lakhs, your mutual funds reap rich rewards, and the stock market, ever so bullish, gives you a slew of bounties. Surreal indeed, and so you pack your bags, ready to jet off to some faraway land—really the Indian dream, isn't it?

But in 2025, you cannot just go into incognito mode and let the world forget you. For today's travellers, data and the internet are as important as gourmet goodies, choicest cocktails, and scenic surroundings. But you've already spent so much on the rest; don't you deserve affordable roaming data plans? Here's the lucky catch with ZetSIM, you can.

What is Zet-SIM?

First, let us understand what an e-SIM is. While the SIM card inside your phone is removable, an e-SIM, or an embedded SIM, is a digital chip already embedded in your phone.

ZetSIM is India's first travel e-SIM app, launched by Zetexa Global. Founded in 2024 by IIT-M alumnus Srujan Yeleti (COO) and IIM-B alumnus Amit Agarwal (CEO), the company is incubated in T-Hub, Hyderabad's premier innovation hub.