The amalgamation of Vistara into the Tatas' flagship Air India has been in the works for some time; but it came earlier than expected. Beyond 12 November, Vistara's aircraft, crew and its operating certificate will be transferred to Air India.
Though the livery, staff and inflight service of this neat airline may be visible till early 2025, 'Vistara' as a consumer choice and a 'UK' flight number will cease to exist.
Vistara was launched as a Tata Sons-Singapore Airlines joint venture in 2013 to fill the vacuum of a premium, airline after both Kingfisher and Jet Airways were on the way down. The Tatas had not inherited Air India then.
Commercial flights started in January 2015. Over time Vistara, with the Singapore Airlines training, matured to a strength of 70 aircraft, and a market share of 10% in the domestic segment and 4.1% for international flights.
Meanwhile, the Tatas acquired Air India from the government inJanuary 2022 for Rs 18,000 crore. The two airlines, despite the common ownership, are as close as chalk and cheese.
One has been a long-time 'sarkari' airline bringing to the table all the baggage of inefficient services. Despite the Tata takeover in 2022, its image as a poor performer has persisted.
In contrast, Vistara with its new, gleaming fleet of A-320s and high-grade hospitality, emerged as a preferred airline with a loyal following among premium flyers. So, does it make sense for the Tatas to kill a successful brand?
Diese Geschichte stammt aus der September 15, 2024-Ausgabe von The New Indian Express.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 15, 2024-Ausgabe von The New Indian Express.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
'Hard Work Came First, Stardom Later'
Actor Adivi Sesh's career in Tollywood has included a variety of roles and genres. From playing Bhadra in Baahubali to Agent Gopi in Goodachari, Sesh has established himself as one of the most versatile performers in the industry, having played complicated characters with profound emotional arcs as well as action-packed thrillers.
Aspirations Unbound
At 69, Anupam Kher is far from done. Whether it is romance or fitness training, he is ready for it all
The Traditional and the Suave
The timeless drape sees a major revival with new-age dhoti enthusiasts reawakening to its allure
Diving into the Murky World of Scandals
Fraudster Tales: History's Greatest Financial Criminals and Their Catastrophic Crimes By: Vijay Narayan Govind Publisher: Pan Macmillan Price: ₹499 Pages: 290
Uncomplicated and Compelling
The story preserves not only the characters' voices but also their goals and actions, which are convincing and believable
Recipes of the Heart and Home
After tasting success in London, celebrity chef Rohit Ghai is impressing the Omani palate with the subtlety of spice while he stays a dal-chawal sort of guy
The Artificial Way to Work Happiness
Gen Z seems to have got the workplace right, artificially. With 31 per cent of them reporting a healthy relationship with work, it places them ahead of Boomers, Gen X, and Millennials.
Of an Age Gone by and a Language Lost
Our villages have become ghost villages; will our language take the same road? A googly was flung at me by a student.
Are Adult Friendships Really that Hard; Why Not Make the Effort?
Despite the plethora of digital platforms that promise connection and community, 79 per cent of GenZs and 71 per cent millennials describe themselves as lonely.
Inside Mindscapes that Define Us
Three artists engage with Nature and make a statement that explores the geological, cultural, and material facets of our planet
