When ads go beyond agenda
The New Indian Express|November 28, 2024
Actor Aishwarya Rai released a short video in which she spoke about street harassment, to coincide with the International Day For The Elimination of Violence Against Women on November 25.
SHARANYA MANIVANNAN
When ads go beyond agenda

The video was made to promote beauty brand L'Oreal's Stand Up initiative, a training programme which aims to "prevent street harassment and build safe, inclusive spaces for all".

Street harassment is such a way of life in many parts of the world, including South Asia, that to name it under the umbrella of violence against women may also be an eye-opener to some. It is useful to frame violence as being on a spectrum, of fleeting opportunistic harassment as being linked in motivation to life-altering or continuous harm, rather than to hierarchise these as separate and unconnected.

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