Phl landscape: Artificial intelligence, data privacy and cybersecurity

The rapid rise of artificial intelligence (AI) has unlocked tremendous potential for innovation and transformation across industries.

- JESSIE JOSUAH HILARIO

However, as the old saying goes, “With great power comes great responsibility,” and this could not be more relevant when balancing AI adoption with data privacy and cybersecurity. AI systems rely heavily on vast amounts of personal data bringing both opportunities and risks – particularly in countries like the Philippines, where local regulations must align with global standards.

Better safe than sorry

In the Philippines, the Data Privacy Act of 2012 (Republic Act 10173), serves as the cornerstone of data privacy protection.

The law ensures that businesses and organizations handle personal data responsibly, safeguarding individuals’ privacy while still promoting economic growth. The law adheres to principles of transparency, legitimate purpose and proportionality, mirroring international standards.

However, as AI adoption accelerates, the potential for privacy intrusions intensifies, not just locally but globally.

To protect sensitive information, it’s critical that regulations evolve, ensuring that personal and sensitive data remain secure from AI systems.

The gold standard

Globally, the General Data Protection Regulation (GDPR) of the European Union, introduced in 2018, is often regarded as the gold standard for data privacy compliance.

It grants individuals comprehensive rights over their personal data and imposes strict requirements on businesses to protect this information.