Based on findings of Twilio's 2024 State of Customer Engagement Report, Filipino consumers rank responsive customer service as the second most effective way to earn their loyalty, next to offering quality products or services.
Robert Woolfrey, vice president of sales for Asia-Pacific and Japan at Twilio said in a media briefing that another report, the Twilio Consumer Preferences Study 2024, showed consumers in APJ are looking for convenience, trust and speed when engaging with brands.
He said 86 percent of consumers in the region expect brands to use their preferred communication channels, while 56 percent will refrain from purchasing from brands they do not trust.
Diese Geschichte stammt aus der October 24, 2024-Ausgabe von The Philippine Star.
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Diese Geschichte stammt aus der October 24, 2024-Ausgabe von The Philippine Star.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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