Self expression through jewellery

Storied atelier Zoya from the House of Tata announced its entry into eastern India on Wednesday, opening its first store in Kolkata, in a heritage bungalow on Shakespeare Sarani.

- ANWESHA SANTRA

Ajoy Chawla, CEO of Titan's jewellery division, and the celebrated designer and author Twinkle Khanna together unveiled Zoya's exquisite flagship boutique in the city where culture meets tradition.

Over the last 15 years, Zoya has redefined the fine jewellery category with meaningful, wearable art and an ambience of warm luxury experience.

Zoya, the House of Tata's exquisite diamond boutique, is India's leading brand of fine luxury jewellery. Celebrated for its exceptional artistry, masterful craftsmanship and unique design language, Zoya curates meaningful pieces of wearable art for the discerning modern sophisticate. Rooted in India with a global perspective, each creation is a rare labour of love, inspired by narratives that celebrate the Zoya woman's journey toward her true self.

In an interview to The Statesman, CEO Ajoy Chawla talked about Zoya's philosophy and its resolute business strategies.

The excerpts are as follows:

Q. Zoya has carved a niche in the luxury jewellery market. Could you elaborate on the brand's philosophy and how it aligns with the evolving preferences of today's luxury consumers?

You are absolutely right—we have carved a distinct niche for ourselves and have established Zoya as the leader in luxury jewellery in India. It's a journey that has taken us 15 years of careful nurturing and unwavering focus. Unlike chasing explosive turnover growth, we've built this brand with patience and purpose. While we achieved around Rs 300 crores last year and are on track for Rs 400 crores this year, the numbers are secondary to what Zoya truly represents.

Zoya caters to the discerning, evolved customer—a woman seeking self-expression and a deeper, meaningful connection with her jewellery. Our philosophy is to be a partner in her inner journey. This is not just about adornment; it's about offering pieces that resonate with her evolving identity, her personal story and her unique perspective on life.