Chief minister Mamata Banerjee announced today that her government will introduce a new system to prevent the sale of other teas being falsely marketed as Darjeeling tea.
At the inauguration of the 7th SARAS Mela at Chowrasta in Darjeeling today, chief minister Mamata Banerjee voiced concern about the misuse of the Darjeeling tea brand, without explicitly naming Nepal tea.
She noted that certain "other teas" are being marketed under the prestigious Darjeeling label, threatening its international reputation.
"We will introduce a new system to protect the reputation of Darjeeling tea," the chief minister said. "This activity, which damages the image of the Darjeeling tea brand, must be stopped," she added. Recalling her travels, she mentioned, "I was delighted to see Darjeeling tea appreciated in the USA and UK.
In addition to addressing the tea industry, Ms Banerjee highlighted her government's ongoing efforts to develop infrastructure in the Hill region. She criticised the central government for not providing adequate funds for this purpose, asserting that they only approach the region during elections.
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