Also known as "finfluencers", these influencers use social media to share tips and insights on finance-related topics, such as investing, saving and budgeting.
MAS expects financial institutions that employ finfluencers to advertise their products or services to ensure that these individuals present information in a clear and balanced way that highlights key features and risks, said Mr Tan.
The regulator has issued guidelines to make it clear that any individual who is remunerated for making a recommendation or expressing an opinion on the buying, selling or holding of investment products will be considered as providing financial advice.
Diese Geschichte stammt aus der November 14, 2024-Ausgabe von The Straits Times.
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Diese Geschichte stammt aus der November 14, 2024-Ausgabe von The Straits Times.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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