Marketing firm CEO passionate about start-ups

Entrepreneur Jonathan Eg's investments include equity indexes, forex, small businesses

- Rosalind Ang

Marketing entrepreneur Jonathan Eg became money-savvy early in life when his parents taught him the importance of making every dollar count.

His family had financial problems when he was growing up, but he drew strength from the hard times.

"These experiences instilled in me a profound sense of gratitude and a strong work ethic. I learnt the value of financial stability and the importance of making wise financial decisions," notes Mr Eg.

His journey in finance progressed when he developed an interest in investing, even though he majored in electrical and computer engineering in university. The interest was sparked by his first job after university - a role in a family office which gave him hands-on experience in managing a diverse investment portfolio.

Mr Eg then transitioned into the role of product manager at another company, making use of his technical background while developing a keen understanding of product development, user experience and market needs.

"It was during this time that I gained valuable insights into how to bring innovative products to market and manage cross-functional teams effectively," said Mr Eg, saying that he then became interested in the advertising and marketing industry.

That eventually led him to co-found marketing start-up Partipost, which specialises in serving influencers who have smaller followings than the big names but still have clout in the market.