"The Olympic Games Paris 2024 were the most followed Olympic Games ever," IOC president Thomas Bach told reporters at the end of an executive board meeting in Lausanne, Switzerland.
"Eighty-four per cent of the potential audience - that means around five billion people around the globe - followed these Olympic Games. Every viewer watched, on average, nine hours of coverage, a 20 per cent increase on the previous Games."
In the home market of France, 95 per cent of the potential audience watched an average of 24 hours of coverage of the Olympics.
"Engagement with the Olympic Games Paris 2024 on social media went, literally, through the roof," Bach added.
Diese Geschichte stammt aus der December 07, 2024-Ausgabe von The Straits Times.
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Diese Geschichte stammt aus der December 07, 2024-Ausgabe von The Straits Times.
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