MASTERING VERTICALS: TIPS FOR CAPTURING AND FRAMING VERTICAL PHOTOGRAPHS SOCIAL MEDIA FOR

In the dynamic world of digital photography, social media has significantly influenced how photographers frame and present their images. The rise of mobile-centric platforms such as Instagram, Shorts, and Snapchat has shifted the focus from traditional horizontal layouts to vertical formats. This shift calls for photographers, whether beginners or intermediates, to adapt their techniques and aesthetic understanding to cater to these platforms effectively. In this comprehensive guide, we will explore the nuances of capturing and framing vertical photographs specifically tailored for social media.

- SANCHIT MISHRA

Understanding the vertical format

The vertical format refers to an image orientation where the height is greater than the width, often expressed in a 9:16 ratio on most social media platforms. This orientation is native to mobile screens, making it the preferred choice for engaging viewers on social media. The immersive nature of vertical photographs can capture the viewer’s attention more rapidly, providing an intimate and focussed viewing experience.

The advantages of vertical photography

• Enhanced engagement 

Vertical images take up more screen real estate on mobile devices, making them more engaging and visually dominant.

• Better storytelling 

The vertical format allows photographers to exploit the depth and layers of a scene, making it easier to guide the viewer’s eye through the narrative of the image.

• Optimised for performance 

Social media algorithms often favour the vertical format due to higher user engagement, which can lead to better visibility and reach.

Equipment and Setup 

Choosing the Right Gear 

• Camera 

Most modern smartphones are capable of taking excellent vertical photos, and many DSLR and mirrorless cameras offer rotation sensors that automatically adjust the orientation metadata. Ensure your camera has a good resolution and dynamic range.

• Lenses 

Opt for lenses that provide a versatile range, such as a 24-70mm lens for DSLRs and mirrorless cameras. Wide-angle lenses can also be beneficial for capturing expansive scenes vertically.

• Tripods and Mounts